Google is constantly modifying its algorithm - just look at Google's algorithm updates where the last one occurred in March 2013. In fact, 40 algorithm updates were announced in February 2013 alone, followed by another 50 in March. And while Google freely talks about its overall goals with these updates is to eliminate low-quality websites that do not satisfy search engines with quality content, there is still some secrecy behind how Google evaluates a website and ultimately determines the web pages to display in search queries.
That said, there are a number of tools out there - some free and some paid - that help you look at your own site the way Google sees it. These tools are central to your organic search strategy, as it allows you to focus on the elements of your website that Google deems important. In this post, we are going to walk you through the 6 tools that help you analyze your website as a seller ... and a Google bot!
Before, do not forget that we have a monitoring service for your website where we optimize your website to produce the best SEO positioning in search engines for companies naturally, this service consists of a study of keywords to position and an improvement of your website. Once this is done, you tell us what words you want to position and with our tools we will make it possible, something that carries a monthly cost but not until the selected words are not among the first 10 pages of the Google search engine.
1. Webmaster tools
Perhaps the best way to understand the way Google views your site is to ask Google. Google webmaster tools It is the primary tool for newbies and easy to use with robust resources that explain the basics of Google search. Plus, it's free and works for mobile sites! For example, Google site tools is a great starting point for anyone who needs a manual on how Google visits web pages. Some of the basic parameters involved in Google's search algorithms are explained precisely. Although it is not always a complete tool. Check it out:
With this tool, you are able to see exactly what keywords Google is seeing when crawling your website - the list you see above is just a snapshot. If you are not seeing the keywords that you anticipated, you know to start create more quality content around the keywords that you are targeting. You can also see the number of search queries and impressions of the world in each of the keywords to receive. If you are not looking at the ranking and CTR you should expect, this tool offers great tips to help you get better but late - just don't expect them to reveal everybody its secrets.
Another great feature of Google Webmaster Tools is the breakdown of errors in its Diagnostics section. You can monitor your site for malware and crawl errors, both essential to conquering SERPs. Malware can get your site blocked, and crawling errors will stop search spiders in their web positions, literally parts of your web page invisible to search engines and it is essential to overcome all these problems on your web, do not hesitate. in asking us for advice and consulting our services. This site, for example, only has a web crawler error found by Google:
On the other hand, the normal search in Google, that is, through the Google browser It allows you to see a certain URL as Google sees it, which is essential to troubleshoot poor SEO results. The information returned can help you modify the page in question for better optimization, and can even help isolate the problematic code when you believe that your site has been hacked by the competition.
2. SEO Spider
SEO Spider is the best friend of a search engine. Designed specifically for SEO or positioning, this program crawls websites and fetches all the most common SEO website URLs in an attempt to make site optimization easier. This program simplifies and speeds up a time-consuming process, especially for the largest websites, which would otherwise take hours or days to evaluate manually.
So let's say that you are using the advanced programs that we have available to control your links or specific keyword classifications - you can simply create a csv file from the spreadsheet, make some adjustments to the correct format, and upload it to those tools. You just took a few minutes to collect large amounts of data that would otherwise have taken hours or even days!
In the previous image, for example, you can see a handful of links, now in perfect condition since they all mark 200 OK, except for one that marked the error and we solved it with 301 Moved Permanently. That means they are serving no purpose other than adding to the aesthetic quality of the page. Adding appropriate ALT tags for each image as well as looking for errors in the code not only allows visitors to understand what an image is intended to display in the event of a loading problem, but Google can now "see" the image . You can also filter images to see large files (over 100 KB) and files with alt tags over 100 characters, which are not so easily recognized by Google.
3. Check My Broken Links
A link building campaign with a broken link is a huge nuisance since Google when you see that you have dropped links can penalize your positioning. From our digital marketing agencyWe, AppDesign, take care of solving this problem thanks to tools that can help guarantee the accuracy of the links - whether external or internal - of a web page, editor to make corrections before the page is published.
Think of a site like Wikipedia, for example - it must have lots of links! Actually, through a combination of internal and external links, a simple Wikipedia post about Kiefer Sutherland has 599 links. In a matter of seconds, Check My Links scanned all the links, to find only five that were broken.
The site highlights good links in green, and those that break in red, making it easy to spot those that don't work or are no longer active. Check My Links also takes it one step further with a quick keystroke so you can see the broken URL, making it easier to recognize the error. Being able to see the wrong URL makes it easier to fix the problem when viewing broken or dropped links.
Checking broken links is not only essential to proceed to repair them, but in view of Google it is something that gives a lot of relevance when positioning a website in your search engine.
4. SEO Pro Tools
SEOmoz Pro Tools It is designed for small and large companies alike and can help publishers better understand their Google rankings. I warn you that it can take up to 7 days to get the full report, so this is not fast, it is also a rather expensive payment tool, I think I remember that about € 100 a month just for the report.
With SEOmoz, you can see every page it occupies, as well as see how Google crawls your site. The full web crawl report takes a look at a number of components that are essential in Google search, including URL, title and meta description. It also examines a list of common SEO mistakes. The Excel report helps you quickly recognize that errors or missing items are Google stumping.
Trace diagnostics that are added to the dashboard will help you visualize exactly which errors are critical. It keeps track of all the changes that are made, which helps keep track of what needs to be done to help Google find your site. Critical areas can be divided into selected, smaller zones. Each of these warnings can be easily set to help Google search for URLs.
6. Web speed, clean code, sitemaps ...
We reserve other features that make our rankings the first in Google searches. For greater speed on your website, you will need high quality web maintenance and hosting.
While you will never get to look behind the Google curtain to learn everything they know about your site, by taking advantage of SEO best practices and getting the most out of tools like the ones mentioned here, you can increase the chances of Your website will appear in response to search queries in the top positions.
If you have any questions or want to hire our positioning services, just send us an email with your website and we will study your case carefully.