Content writing

Oliver Guirado Martínez - Updated on August 18, 2021

Content writing service for your company's website, this is your copywriting agency! Content creation agency optimized for seo search engine optimization.

Freelance content writer

Expert agency in writing quality content for companies. We write quality content for any sector. We optimise the content of companies. We check our clients' websites for possible errors.

The writing of content is one of the fundamental elements for the constant growth of web pages and remains one of the key points in the online marketing strategy for companies.

What is content writing?

Today, a content writer freelance, must be updated on a daily basis and be able to write SEO-optimized content in EnglishThat is why we have native editors to write quality English content.

This is our main objective and what sets us apart from other companies. What worked yesterday, does not work tomorrow. We are constantly learning to offer the best service for writing articles for websites.

When writing a text, it rewards the quality of the language. It is no longer good to write content, we must give value to the content. The user who visits our articles, will be able to receive a fast and reliable utility through information.

The contents have been updated and the digital marketing is renewed, giving way to a quality web editor.

Many content creation agencies are dedicated to creating content marketing. These contents are no longer useful, offering a personalized study for each type of client makes us different. We create quality content.

How to write for SEO?

We have gone from creating 300-word quick articles in 2 days, to creating quality content of 1200 words every 10 days. Although it seems less quantity, visualization has grown by 200%. That is why we recommend creating content through quality content writers.

Key factors for writing seo content

Below we will explain the key points when writing quality content for a website.

Whether you are a company looking for writers or an editor in constant renewal, you will be interested in going deeper. You can leave us a comment with your website and doubts that we will solve for you.

Writing content for websites

To write a quality text, we need to know how the search engines are working on their latest updates.

Web Content Writers
  1. The sentence and paragraph length is key, when it comes to organizing the contents. Structuring an optimized content in an appropriate way, creating paragraphs and sentences with a certain length. This influences the ease with which the reader can read our content. We use titles and subtitles to encompass no more than 3 paragraphs per article.
  2. The key is to generate quality content. The quality of the texts can be evaluated today through the Flesch readability test, This factor has already been added to the algorithm and is one of the main factors. As long as we maintain a score above 60 points, we will be creating quality content. Flesch's readability test studies the difficulty of reading the article. The easier our content is to read, the higher the quality.
  3. Avoiding the passive voice In the recent past, copywriters have used too much passive voice to fill in the text and reach the recommended minimum of keywords. This is no longer the case. We must use direct language if we write about "...the best bouquets of flowers", we must speak directly about what we want to express in a concrete and precise way.
  4. The consecutive phrases, We avoid repeating the same word at the beginning of a sentence. By writing with synonyms and not repeating words, we create a much more efficient language.
  5. One good distribution of titles and subtitles. We have to combine the paragraphs into titles, and the keywords we play with in the text come into play.

Important factors on content writing to be taken into account

We use payment tools and scripts to optimize our content. We have content management systems to optimize websites.

Another system we use is the final punctuation of our articles, which complements the seo-optimized text writing system.

Web Content Creators

Our writing assistant for positioning texts confirms the quality of our writing. We demand to reach minimum levels of text quality.

This wizard shows us the correct distribution of the keywords. The keywords that we should include in the text according to the main keyword to be positioned.

The content quality An important point for creating quality content. Content writers must update texts according to their readability for the user. Creating usefulness in your content has become one of the search engine optimization phases.

Before we start we need some key points that must be optimized on a website. There is no point in creating content on a completely outdated website.

To do this, you should always demand an editor who is web designerIn our agency AppDesign, we not only write, we optimize your website and therefore your blog articles.

Web structure optimized for positioning

Minimum points that a web page must have to optimize contents:

  1. Friendly links. In order to be able to generate automated links with the keywords of the contents, every web page must be able to generate a short and precise link. Avoid splitting the links in several directories, this will make your articles lose strength.
  2. Sitemaps. The Sitemap files send the new content directly to the index, which can be configured using Google Webmaster tools.
  3. Robots, The robots.txt file is clean and error-free. Sometimes we encounter blockages for search engines that we have to release.
  4. Meta tags, One of the key points we use to optimize articles is that the title and description are configured as technical data. Today, keyword tags are no longer useful.
  5. Loading speed, If we work on very slow systems, search engine positions will fall, regardless of how the content is optimized. We optimize the loading speed through caching systems, image optimization through WebP formats and content minimization.
  6. Other factors in the structure, We start with a previous study of the web structure, totally free. We will advise you on all the points to be optimized prior to the study to have a structure web optimized for positioning for search engines.

If you are looking for freelance writers, contact our team of expert web editors.

If you need to check the punctuation of your article, you can send us the text and the keyword to be positioned, we will send you a personalized document about the quality of your text.

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