One of the biggest mistakes we see in our clients, is to assume that they are informed, confident and motivated to believe that the SEO work for their website is complete and they don't need any more supervision of their project. Forgetting the later phases of positioning a websiteSimply by paying for the website and optimizing it for search engines. The positioning strategy starts once you have your website uploaded, of course, optimized for SEO.
It is easy to forget that customers start at different points in marketing and positioning knowledge. Even customers with advanced positioning knowledge can have organizational challenges that create barriers to implementation.
What does your website need?
This is where we differentiate our customers what your website needs and customers who are starting from scratch. The former being an advantage when it comes to optimizing your website, as they will have a domain authority that we can leverage. Identifying where your customer is, on a marketing curve can help you better tailor communication. Recommendations to find where they are, and increase the likelihood that your work will be implemented on the first pages by search engines.
What positioning phases should your website have?
This article will present a search marketing model and provide guidance on how to diagnose where your customer is on that maturity spectrum.
We studied web pages made in ux uiwordpress or e-commerce systems with Prestashop and Woocommerce.
This is where marketing models can help. Originally developed for the defense department, and later popularized by Six Sigma methodologies, marketing models are designed to measure an organization's ability to continuously improve over the long term. They help you diagnose the current maturity of the company in a given area and help you identify where to focus efforts to evolve to the next stage in the maturity curve. It's a powerful tool for seeing where the customer is and understanding how to move forward together.
Phases of seo positioning for your website
There are a number of different online marketing models that you can search for in search engines. They use a different language, but most marketing models follow a pattern like this:
- Website design and development
- Onpage SEO Optimization
- Offpage SEO Optimization
- Content Management and Social Networking
For the search, we can think of a marketing model in 4 stages.
One is the actual technical implementation of best search practices: is the client implementing optimal and advanced SEO, just the basics, nothing at all, or even operating in a counterproductive way? This can help you determine what types of projects make the most sense to develop.
In some cases we find practices that penalize the web It takes us longer to solve the problems caused over such a long period of time. Once these practices have been solved, we would start with the evaluation and first stage of optimal design and development. A practical case for the web design of a dental clinic.
The second way is organizational maturity around search engine optimization as a marketing program. Is the client aligned with the importance of organic search, allocating budget and staff appropriately, and systematically integrating search content into marketing efforts? This can help you identify the most important organizational challenges to be solved, otherwise it can block the implementation of your work.
Web audit for SEO positioning
First, we analyze a marketing model for knowledge and search capabilities.
SEO capabilities criteria
We measure a company on several important criteria that contribute to the success of SEO:
- Collaboration: how the relevant stakeholders are integrated and collaborate to do the best possible job - even within the organization, and between the organization and the service providers
- Mobile Friendly: study of Mobile Friendly and optimization for mobile devices and tablets.
- Techniques: how fundamental best practices are consistently implemented and maintained.
- Content: how organic search integrates the content and marketing process of digital content.
- Onpage: optimization of the web structure for the brand content.
- Offpage: the breadth and depth of off-site brand optimization, including the creation of links, local listings, social profiles and other off-site brand assets.
- New technology: the adoption of new technologies that impact search, such as voice search, MPA, even structured and enriched data.
- SEO analysis: How data is organized. From not managed and measured at all, to a view of performance. Importance of data-based search decision management. It is important to implement the tools needed to measure data, where users come from, what type of users, etc.
Main steps for SEO
We assign each of the above criteria to one of these stages:
Review of the domain: check the domain, see if it is involved in harmful or disruptive SEO practices
Strategy review: see if there is a SEO strategy in place, and our client's initial search results.
SEO tactics: See if the client may be performing some of the basic SEO best practices. Check if the skills and work performed meet the minimum industry standards. The work is fairly basic and may not be cohesive. Study the technical factors of the web structure.
SEO strategy: the client is aware of the value of SEO and makes an effort to dedicate resources to implement SEO best practices. keeping up to date as well as turning it into key initiatives. the implementation of search is more cohesive and strategic. strategic factors of keywords and competition are studied.
Practice: implementation of an SEO strategy is an expectation for most of the client's marketing initiatives, it is not mandatory. New techniques are actively tested to improve their presence in the search. They use past initiatives to improve positioning.
Constancy: at this stage, clients are implementing content and marketing strategies as if SEO were part of their marketing DNA. They have resources and processes, are knowledgeable and committed to learning more. Their processes are continually reviewed and optimized. Their SEO positioning program is evolving as the industry evolves. They are looking for new cutting-edge SEO opportunities to improve. At this stage, articles and content are constantly being published. Linkbuilding strategies in reference blogs and online newspapers.
This model of study of organic search capabilities for websites. Used in our SEO agency seo.We perform a free SEO study for your website. Request it through our contact form, leaving us the link to your website.
As your client grows on the maturity curve, they will see and feel a need to be constantly updated. Include content on a weekly basis, manage social networks and update their content in a reactive manner. The client will make SEO a major part of raising these maturity curves on their website. It is important to periodically review the marketing model (I recommend doing this at least twice a year). Set a level and readjust the online marketing strategy. Conducting this exercise again can remind us to pause and reflect on everything we have achieved since the beginning. It can also empower important parts to move forward even more in the coming year.