One of the biggest mistakes we see in our clients is assuming that they are informed, safe and motivated to believe that the SEO positioning work for their website is complete and they do not need any more supervision of their project. Forgetting the later ones phases of positioning a web page. Simply by paying for the website and optimizing it for search engines. The positioning strategy begins once you have your website uploaded, of course, optimized for SEO.
It's easy to forget that clients start at different marketing points and levels of positioning knowledge. Even clients with advanced positioning skills can have organizational challenges that create barriers to job implementation.
What does your website need?
At this point we differentiate clients what your website needs and clients starting from scratch. The first being an advantage when it comes to optimizing your website, since they will have a domain authority that we can take advantage of. Identifying where your customer is, in a marketing curve can help you better adapt communication. Recommendations for finding where they are, and increasing the likelihood that your work will be implemented on the front pages by search engines.
What positioning phases should your website have?
Seek practical maturity. This article will introduce a search marketing model and provide guidance on how to diagnose where your customer is on that maturity spectrum.
We study web pages made in ux ui, wordpress or e-commerce systems with Prestashop and Woocommerce.
This is where marketing models can help you. Originally developed for the defense department, and later popularized by Six Sigma methodologies. Marketing models are designed to measure an organization's ability to continually improve over the long term. It helps you diagnose the company's current maturity in a given area and help you identify where to focus efforts to evolve to the next stage in the maturity curve. It is a powerful tool to see where the customer is and understand how to move forward together.
SEO positioning phases for your website
There are a number of different online marketing models that you can search for in search engines. They use a different language, but most marketing models follow a pattern like this:
- Design and development of the website
- SEO optimization onpage
- Offpage SEO optimization
- Content management and social networks
For the search, we can think of a 4-stage marketing model.
One is the actual technical implementation of best search practices: Is the client implementing optimal and advanced SEO, just the basics, nothing at all, or even operating counterproductively? This can help you determine which types of projects make the most sense to develop.
In some cases we find practices that penalize the web of our clients. It takes us longer to fix problems caused over so long. Once these practices have been solved we would start with the evaluation and the first stage of optimal design and development. A practical case for dental clinic web design.
The second way is organizational maturity around search engine optimization as a marketing program. Is the customer aligned with the importance of organic search, allocating budget and staff appropriately, and systematically integrating search content into marketing efforts? This can help you identify the most important institutional challenges to solve. Otherwise you can block the implementation of your work.
Web audit for SEO positioning
First, we analyze a marketing model for knowledge and search capabilities.
SEO Capability Criteria
We measure a company on several important criteria that contribute to SEO success:
- Collaboration: how relevant stakeholders integrate and collaborate to do the best job possible. Even within the organization, and between the organization and service providers.
- Mobile Friendly: study of Mobile friendly and optimization for mobile devices and tablets.
- Techniques: how fundamental best practices are consistently implemented and maintained.
- Content: how organic search integrates content and the digital content marketing process.
- Onpage: optimization of the web structure for the content of the brand.
- Offpage: the breadth and depth of off-site branding optimization. Including the creation of links, local listings, social profiles and other assets that do not belong to the site with the brand image.
- New technology: the adoption of new technologies that impact search, such as voice search, AMP, even rich and structured data.
- SEO analysis: how the data is organized. From not managed and measured at all, to insight into performance. Importance of data-driven search decision management. It is important to implement the necessary tools to measure the data, where the users come from, what type of users, etc.
Main stages for SEO
We assign each of the criteria mentioned to one of these stages:
Domain review: domain checking, see if you are involved in harmful or harmful SEO practices.
Strategy review: See if there is an SEO strategy implemented, and our client's initial search results.
SEO Tactic: See if the client may be doing some of the best SEO SEO best practices. Check if the skills and work done meet the minimum industry standards. The work is fairly basic and perhaps not cohesive. The technical factors of the web structure are studied.
SEO strategy: the client is aware of the value of SEO and makes an effort to dedicate resources to implement SEO best practices. Staying up to date, as well as turning it into key initiatives. Search implementation is more cohesive and strategic. Strategic factors of keywords and competition are studied.
Practice: Implementing an SEO strategy is an expectation for most customer marketing initiatives, it is not mandatory. New techniques are actively being tested to improve your search presence. They use past initiatives to improve positioning.
Constancy: At this stage, clients carry out content and marketing strategies as if SEO were part of their marketing DNA. They have resources and processes, they are informed and committed to learning more. Its processes are continually reviewed and optimized. Your SEO positioning program is evolving as the industry evolves. They are looking for new cutting edge SEO opportunities to improve. At this stage, articles and content are published constantly. Linkbuilding strategies in reference blogs and online newspapers.
This study model of organic search capabilities for web pages. Used in our SEO positioning agency, we carried out a free SEO positioning study for your website. Request it through our contact form, leaving us the link of your website.
As your client grows on the maturity curve, you will see and feel a need to be constantly updated. Include content weekly, manage social networks and update your content reactively. The client will make SEO a major part by uploading these maturity curves to their website. It is important to periodically review the marketing model (I recommend doing it at least twice a year). Establish a level and readjust the online marketing strategy. Carrying out this exercise again can remind us to pause and reflect on all that we have accomplished since the beginning. It can also leverage important parts to further advance in the coming year.