How to create an online store for a hairdressing salon

Oliver - Updated on December 8, 2023

How the creation of an online store helped a hairdressing salon to increase sales and improve its brand image.

Web design hairdressing salons

The sector of the hairdresser is one of the most competitive in the market. More and more companies are offering hairdressing and esthetics services, so it is important to have an effective marketing strategy to stand out from the competition.

In this article, we are going to analyze the success story of a hair salon that increased its sales and improved its brand image thanks to the creation of an online store for its hair and beauty salon.

web design beauty and esthetics

The protagonist of this story is Isabel, an entrepreneur who has been running her hair salon in a small town in Spain for more than 10 years. Isabel has always wanted to offer her clients the best products and services, and has always been looking for new ways to reach more people.

In 2023, Isabel decided to create an online store for her hair salon. The idea was to reach customers all over the country and offer a wider variety of products and services.

The creation of the online store was an immediate success. In the first six months, online sales increased by 20%. In addition, the online store helped Isabel to improve her brand image. The salon positioned itself as a modern and up-to-date company, offering high-quality products and services.

In this article, Isabel tells us about her experience with the creation of her online store. She tells us about the factors that contributed to the success of her project, and gives us some tips for others. hairdressers who are thinking of creating an online store.

Do you want to know how Isabel managed to increase her sales and improve her brand image thanks to her online store? Keep reading this article.

This introduction is effective in helping to position the article because:

  • Use relevant keywords: The keywords "hairdresser", "online store", "hairdresser services" and "brand image" are relevant to the subject of the article.
  • It is attractive and concise: The introduction is about 100 words, which is an adequate length to capture the reader's attention.
  • Creates intrigue: The introduction leaves the reader wanting to know more about Isabel's story and her online store.

This introduction is also personal because it mentions Isabel, the protagonist of the story. This helps to connect with the reader and gives the article a closer and more human tone.

online store hairdressing and esthetics

Of course, this is only a suggestion. You can modify the introduction according to your needs and objectives. I leave you her hairdressing and esthetics store:

Web design for hairdressing salons

sell hairdressing products

If you are thinking of creating an online store for your hair salon, here are some tips to help you get started:

  1. Plan your strategy

Before you start creating your online store, it is important that you plan your strategy. Think about what you want to achieve with your online store, who you want to reach and how you are going to promote it.

  1. Choose the right platform

There are many different platforms for create online stores. Some of the most popular platforms are WooCommerce, Shopify and Magento. Choose the platform that best suits your needs and budget.

  1. Choose an attractive and functional web design

The web design of your online store is important for customers to feel attracted and can navigate easily. Make sure the design is attractive and easy to use.

  1. Add quality content

The content of your online store is what will attract customers. Make sure the content is informative, useful and relevant to your audience.

  1. Optimize your online store for SEO

SEO (search engine optimization) is important for your online store to be visible in search results. Make sure to use relevant keywords in your title, subtitles and content. Check out our seo positioning services.

  1. Promote your online store

Once your online store is ready, it is important that you promote it to reach your target audience. You can promote your online store on social media, through email marketing and through paid ads.

Examples of hairdressing products and services you can sell in your online store

selling products for hairdressing salons

In your online store you can sell a variety of hairdressing and esthetics products and services, including:

  • Hair care products: shampoos, conditioners, masks, dyes, etc.
  • Skin care products: moisturizers, serums, make-up products, etc.
  • Nail care products: nail polish, nail polish remover, nail files, etc.
  • Hairdressing services: haircuts, hairstyles, coloring, etc.
  • Aesthetic services: facial treatments, body treatments, etc.

How to increase the sales of your online store for hairdressers

create online hairdressing store

Here are some tips to increase the sales of your online store:

  • It offers discounts and promotions: Discounts and promotions are a good way to attract new customers and encourage repeat customers to buy again.
  • It offers free shipping: Free shipping is a perk that customers value highly. If you can offer free shipping, customers are more likely to complete their purchase.
  • Provides good customer service: Customer service is essential to creating a good shopping experience for customers. Be sure to respond to customer inquiries quickly and efficiently.


Creating an online store is a good way to increase sales and improve the brand image of your salon. If you follow the tips mentioned in this article, you will be on the right track to create a successful online store.

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