The individual page of each product on the Atado Mezcal website is a detailed showcase that not only displays the product, but also tells its story.. Upon entering a product page, the user is greeted with a featured image of the mezcal, which captures the essence and quality of the spirit. Next to or below this image is the product description, rich with details ranging from the method of production to the unique flavor characteristics. Finally, a clear and concise checkout process for the user to purchase their mezcal.