The digital world is advancing by leaps and bounds, and artificial intelligence (AI) tools have become invaluable allies for various fields, including web design. ChatGPT, a language model of OpenAI, emerges as a powerful tool for creating web pages in a fast, intuitive and accessible way for everyone.

In our programming company, we also we develop applications with artificial intelligence, If you have an idea in mind, please contact our team of expert developers.

In this article, we will guide you step by step through the process of design a professional website with ChatGPT for free by yourself and without web design experts, using as a real example the creation of a website for an online marketing services agency.

1. Define the objectives of your website

Before you start, it is essential to be clear about the objectives you are pursuing with your website. Do you want to increase your online visibility? Generate leads? Offer information about your services? Answering these questions will help you determine the structure and content of your website.

Example for my marketing services company:

1.1. Online visibility:

Objective: Increase your brand recognition and position yourself as a leader in the online marketing industry.
Strategies:
- Create high quality and relevant content for your target audience.
- Optimize your website for SEO.
- Implement social media marketing strategies.

Lead generation:

Objective: Attract new potential customers and increase sales.
Strategies:
- Include contact forms on your web page.
- Offer free downloadable content in exchange for contact information.
- Implement email marketing campaigns.

1.3. Customer loyalty:

Objective: Keep your customers satisfied and encourage repeat purchases.
Strategies:
- Create a FAQ section on your website.
- Provide exceptional customer service.
- Implement a loyalty program.

1.4. To inform and educate:

Objective: Position yourself as an expert in the online marketing sector and offer value to your target audience.
Strategies:
- Create a blog with informative and useful content.
- Publish ebooks and downloadable guides.
- Offer webinars and online courses.

1.5. Other objectives:

Sell products or services online.
Promote an event or conference.
Raise funds for a charitable cause.

It is important to define specific, measurable, achievable, relevant and time-bound (SMART) objectives.

Example:

SMART Objective:

Increase web traffic by 20% in the next 6 months.

Strategies to achieve the objective:

Publish 2 blog articles per week.
Optimize the website for SEO.
Implement a social media advertising campaign.

By defining clear and specific objectives, you will be able to create a website that will help you achieve your online marketing goals.

Here are some questions that will help you define the objectives of your website:

What do you want to achieve with your website?
Who do you want to reach with your website?
What type of content do you want to offer on your website?
How will you measure the success of your website?

Answering these questions will help you create a website that is effective and will help you achieve your online marketing goals, as well as being able to organize the right structure and number of sections.

2. Choosing the right platform

There are several platforms for creating websites, such as WordPress, Wix or Squarespace. Some offer free options, while others require a subscription. Research the different options and choose the one that best suits your needs and budget.

We recommend WordPress, since it is free to use and easier to use for users who are just starting out, without losing quality in their

Criteria to be considered:

Ease of use: The platform must be easy to use and intuitive, even for users with no web design experience.
Flexibility: The platform should allow you to customize your website and adapt it to your specific needs.
Functionalities: The platform must offer the functionalities you need for your website, such as contact forms, image galleries, etc.
Technical support: The platform must offer a good technical support service in case you need help.
Price: The platform must fit your budget.

2.2. Recommended platforms to create your website for free:

WordPress: It is the most popular platform for creating websites. It offers great flexibility and a wide range of plugins and themes that allow you to customize your website. In addition, our server WordPress VPS Cloud is specially optimized for WordPress, which guarantees you a fast, secure and error-free installation at the click of a button.

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Wix: It is a very intuitive platform that allows you to create a website without technical knowledge. It offers a wide variety of templates and design tools although it is not as complete as WordPress, it is one of the main ones.
Squarespace: It is an elegant and minimalist platform that allows you to create a professional website with a modern design.

2.3. Advantages of using a WordPress optimized server:

Easy installation: Install WordPress in one click without errors. Don't get complicated.
Guaranteed safety: Protect your website with the latest security measures for WordPress.
High performance: Enjoy optimal loading speed for your website.
Expert technical support: Access a technical support service specialized in WordPress.

2.4. Leave it in the hands of experts:

Do you want to create a professional website for your company? Try our complete WordPress web design service! A team of experts will make the complete website of your company or online store without you having to spend time.

Of course, if you have time and resources, you can follow all the steps in this guide to create it by yourself. This is the purpose of this guide, for users who have time and want to create a website in a professional and economical way.

Our experts will guide you:

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2.5. Additional resources:

One click WordPress installation: https://rockethost.cloud/
Hourly support for WordPress once your website is created: https://soporte.appdesign.dev/
Advantages of using a hosting optimized for WordPress: https://appdesign.dev/el-mejor-hosting-para-wordpress-seguridad-y-rendimiento/
Support for WordPress Online Stores - Woocommerce: https://appdesign.dev/mantenimiento-woocommerce/
Get WordPress to install manually for free (first you will need a server/hosting where to install it): https://es.wordpress.org/download/
How to install WordPress manually: https://developer.wordpress.org/advanced-administration/before-install/howto-install/

Remember:

Choosing the right platform is an important decision that can affect the success of your website.
Research the different options available and choose the one that best suits your needs and budget.
Our WordPress server offers you a fast, secure and easy to use solution to create your website.

3. Use ChatGPT to generate content

This is where the magic of AI starts to work. ChatGPT allows you to generate high quality texts for different sections of your website, such as the home page, the description of your services, or even the blog.

Example:

For the online marketing agency website, we can use ChatGPT for:

Write an attractive and descriptive title for the home page.
Write a clear and concise description of the services offered by the company.
Create informative and useful content for the blog, such as articles on online marketing strategies.

3.1 Registering a domain

We can ask ChatGPT to give us ideas for the domain name of our marketing agency.

Example Prompt: "Hi ChatGPT, I need ideas for a domain name for my online marketing agency. Our main services will be about web design, seo optimization, SEM advertising, web advertising campaigns among others. We want a short and easy to remember name for our clients".

ChatGPT Response:

"Sure, I can help you generate some ideas for your online marketing agency name. Considering that you're looking for something short and easy to remember, and that your services include web design, SEO optimization, SEM advertising and ad campaigns, here are some suggestions:

WebOptiPlus
MarkElevate
OptiWebPro
PulseMark
NexaMark
ClickBoost
ElevaWeb
SeoSemHub
WebEvoPro
PromoPulse

Remember to check domain availability for the name you choose, as that may influence your final decision. You can do this through websites that offer domain registration services, such as GoDaddy, Namecheap, or any other reputable service."

3.2 Design of a logo

Here we ask you to generate a logo for our company with the following Prompt, you can add main colors, shape, symmetry and give some references of logos that you like: "Create a logo for my online marketing company, which is minimalist, simple and understandable just by looking at it what the company is dedicated to. The predominant colors would be purple, white and black".

ChatGPT generates the following logo, you can try it until you find yours:

4. Designing the structure and layout of your web page

The structure and layout of your website are critical to the user experience. Make sure it is intuitive, easy to navigate and has an attractive design. You can use tools like Canva or Visme to create custom images and banners.

Many times we do not know where to start with the structure of our website, in this case, ChatGPT marks us quite accurate guidelines of the number of sections necessary to have our website.

To generate the structure, we asked him the following question: "I want to design a website for my online marketing agency, what structure should it have, list me the sections with description in an orderly fashion and the structure in each of the recommended sections".

ChatGPT's answer: "Here is the recommended structure

Home Page

1.1 Header:

Your company logo.
Name of your company.
Slogan or phrase that describes your company.
Main navigation menu.
Contact information: telephone, email, social networks.

1.2. Main banner:

Image or video that represents your company and its services.
Attractive headline highlighting the benefits of working with your agency.
Call to action button (CTA) that invites visitors to contact you or learn more about your services.

3. About us:

History of your company and its team.
Mission, vision and values of your company.
Why choose your agency: your differentials and competitive advantages.
Testimonials from satisfied customers.

4. Services:

Detailed description of each of the services you offer.
Benefits of each service for your customers.
Success stories of completed projects.
Call to action to request a quote or more information.

5. Blog:

Informative and relevant articles for your target audience.
Demonstrate your expertise in online marketing.
Attract organic traffic to your website.
Position your brand as an opinion leader in the sector.

6. Resources:

Ebooks, downloadable guides, webinars, etc.
Offer free valuable content to your visitors.
Capture leads and increase your contact database.

7. Contact:

Easy to complete contact form.
Complete contact information: address, telephone, email.
Location map (optional).
Integration with social networks.

8. Footer:

Legal and copyright information.
Links to other important pages of your website.
Social networks.

Structure in each section:

Use clear and concise titles and subtitles.
Highlight the benefits for the customer.
It uses high quality images and videos.
Include calls to action (CTA) in each section.
Optimize content for SEO.

Remember:

The structure of your website should be intuitive and easy to navigate.
Tailor the structure to the specific needs of your business and your target audience.
Maintain a consistent and professional design throughout the website.
Create high quality content that brings value to your visitors.

Additional tools:

Web design templates: You can use pre-designed templates to facilitate the creation of your web page.
Plugins and widgets: There are plugins and widgets that allow you to add additional functionalities to your website, such as contact forms, image galleries, etc.

Tips to optimize your website:

Optimize the loading speed of your web page.
Use responsive design to make your website look good on all devices.
Register your website in Google Search Console and Google Analytics.
Promote your website on social networks and other online channels.

I hope this information will help you create a successful website for your online marketing agency.

5. Optimize your website for SEO

For your website to be visible in search engines like Google, it is essential to optimize it for SEO. This includes using the right keywords in your content and titles, optimizing page load speed and creating compelling meta descriptions.

When creating content, it is very important to create quality, unique and meaningful content for the user. At this point, we recommend working with ChatGPT to generate a basis for the content of each of the sections and then review and give a personal touch about our company or services. This will give a personal touch, since each service should be different from the competition.

Example for the services section on "Advertising by ads": Generate the texts of the "advertising by ads" section for the website of my marketing agency, currently as a copywriter expert in SEO positioning.

It generates the following text, which we have to review and, if necessary, rewrite on this basis:

Title: Display Advertising: Boosting your Business to the Next Level

Do you want to reach more potential customers and increase your sales?

At [Name of your marketing agency] [Name of your marketing agency we are experts in display advertising and can help you create effective campaigns that will allow you to achieve your marketing goals.

What can we offer you?

Personalized strategy: We create customized advertising strategies for each client, taking into account their objectives, budget and target audience.
Campaign management: We take care of the complete management of your ad campaigns, from creation and segmentation to tracking and optimization.
Extensive experience: We have a team of highly qualified professionals with extensive experience in advertising.
Guaranteed results: We guarantee tangible and measurable results, such as increased web traffic, leads and sales.

What kind of ads can we manage?

Ads in Google Ads: We help you create and manage ad campaigns on Google Search, Google Display Network, YouTube and Google Shopping.
Facebook and Instagram ads: We create Facebook and Instagram ad campaigns to reach your target audience on the most popular social networks.
Announcements on LinkedIn: We help you create LinkedIn ad campaigns to reach professionals and companies in your industry.
Video advertisements: We create and manage video ad campaigns on YouTube and other platforms.

Why choose us?