After the latest news about SSL certificate optimized for SEO positioning from Google where the main novelty is the importance it will give Google to secure websites, that is, any website that uses a SSL certificate to encrypt your website. Security is one of the main priorities of Google and for this, in the next update, it gives relevance to a factor that was already slow to arrive, such as certificates on web pages.
We help you set up your SSL certificate correctly, request information from our company by leaving the link on your website:
If you need to install an SSL certificate on your website you can contract it from our website from € 45 with installation and configuration included: Install SSL Certificate. Our 2048-bit certificate is the one recommended by Google as explained in the following statement.
We offer services of web maintenance with the installation and configuration of the free SSL Certificate for your website. If you do not know, how to get an SSL certificate for your website, we help you in the process.
Google gives priority to web pages optimized with SSL Certificate
Google has announced that websites with HTTPS, certificates mounted on a 2048 bit SSL on a web page will give you a lower ranking boost.
Google says this gives websites a small ranking ranking benefit, it only counts as a slight boost to the overall ranking algorithm. In fact, Google said that this carries less weight than other signals, such as high-quality content, but it is still a factor to consider. Based on their tests, Google says it impacts less than 1% from global queries, but said they may decide to strengthen the signal, as they want to encourage all web pages to switch from HTTP to HTTPS and keep everyone. user data safe on the web.
Google also said that based on its tests for the past few months, the HTTPS signal showed positive results in terms of relevance and ranking in Google's search results.
Examples of positioning for a page with and without SSL Certificate
At App Design we take the latest announcements and updates on the websites very seriously, so we have made an example on one of our pages installing only the 2048 SSL Certificate without touching the content so we can see how it is evolving in the ranking over time.
To carry out this study, we took a stagnant page that did not move from the Google ranking and mounted one of our SSL certificates. We have been a month since we mounted it, we will be updating this article and leaving the evolution of the page with HTTPS:
Changes in the ranking after installing an SSL Certificate
Keyword: "Company logo design"
Initial position: Page 8 at position 6.
After a month: Page 7 at position 5.
After two months: Page 6 at position 8.
After three months: Page 6 at position 6.
Once the study was done, we can confirm the improvement of the positioning with web pages mounted on HTTPS with SSL certificate. As reported by Google, the improvement is minimal, even so for a normal website, a minimal improvement will generate large visitor traffic to our website. It is undoubtedly a parameter to take into account and that little by little is becoming mandatory for all web pages.
In conclusion, the main reason, in the need to encrypt our website, is trust in our customers and Google knows it. Improve the user experience, giving confidence through your website.