One of the strong ones arrives, the update of the Google Florida 2 algorithm in March 2019. What will change? How does it influence our web pages? Will my web page be penalized with the new Google algorithm change?
We have seen in the Google Twitter account of Mr. Danny Sullivan, the confirmation that Google is updating its algorithm. He called it another broad-core update, so I stayed. And it is that the technological giant does not stop changing. It records that the type of company that works today is not linear, if not exponential. Therefore, we keep updating and improving our web pages to be competitive in a rapidly changing world.
Brett Tabke of PubCon received a notice from Google that a major update was on its way. It was decided beforehand to call it an update of the algorithm of Google Florida 2. Google made it clear that this update is important and large, we have to analyze what will happen in the coming weeks.
Check latest changes in Google algorithm
In this same post we will update the content at the end of the page. The great algorithm change of Google Florida 2 came on March 13.
How big is this Google update?
Based on what I have been able to investigate, this update is quite important. It is still impossible to know to what extent and what web pages it affects. The information I could see is that this update is one of the biggest updates in years.
Previously, when there was a big change in Google's algorithm, it generally meant the incorporation of something that profoundly changed the ranking of web pages. Last year's update incorporated what Google called Neural Coincidence.
Therefore, it may be reasonable to assume that something at this scale has been implemented, judging by the confidential information I have read.
What is the purpose of this core update?
A broad-core update means that Google is not targeting any niche or any particular signal, as was the case with the medical sector through the latest update with Medical update. In a broad-core algorithm update, Google is not pointing to anything in particular.
Some professionals in the SEO industry talk about Google, commenting that it will affect specific industries. However, John Mueller of Google has consistently denied that broad-core updates focus on specific niches.
Broad general updates do not target websites, niches or qualities. That is why Google has said that, in general updates, there is nothing to fix.
The best approach to understanding a broad central update is to set aside preconceived ideas that Google is targeting niches or low page quality. You have to analyze every aspect of your website.
How to respond to a general update
I have analyzed many websites that have been affected by general updates at the core level.
A common problem I've discovered is what I think is a change in the way Google interprets a search query. This can affect how a page is ranked.
Many other factors can also affect the ranking of a web page, such as links. Links remain a very important ranking factor and we will see how it affects improving or penalizing web pages.
What is a broad core update?
Extensive core updates are improvements to Google's general algorithm in order to better understand search queries and web pages.AND
These improvements help Google match search queries to web pages and improve user satisfaction, once again, improving the user experience, specifically, the web design with ux ui.
It can be said that the main objective of all general major updates has been to improve the user experience.Brett Tabke called this update Florida Update 2
Why is the Google update called Florida 2?
The Google Florida Update was important in the early 2000s. It was named that way because the algorithm change coincided with the Pubcon Florida SEO conference.
This update also coincide with that conference, so Brett Tabke, founder of Pubcon and WebmasterWorld, decided that This update will be called Google Florida Update 2 . WebmasterWorld has traditionally named Google updates.
What should we do with our website?
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Sullivan offered the previous guidance of March 12, 2018 on comprehensive general updates. That guide was a statement made in a tweet that there is nothing we can do:
This is what that tweet said:
“There is no solution for pages that may have a lower performance than focusing on creating great content. Over time, it is possible that its content may increase in relation to other pages «.https://twitter.com/searchliaison/status/973241540486164480
In my opinion, what this may mean is that it can be the content and / or links to search queries. It is an important change in the Google algorithm.
That makes it difficult to identify why a page is no longer in top positions. But from my analysis of websites that lost rankings, those clues are there, and we will see them shortly.
Latest news on the change of algorithm of Google Florida 2
We will be publishing in real time, the main movement and displacement that can give us clues about what has affected the new algorithm, you can leave your opinion as a comment, about your website or any other, sharing any information is important to update us on the right track. ✌️
- March 14: no changes that shift web page positions ...
- March 15: Our changes have been detected in the way the search engine shows the contents, next Sunday March 17 we will confirm these changes with percentages that it is currently affecting it.
- March 17: percentage in the SERP with greater volatility.
Local SEO: down 0.02 points.
Enriched fragment: up 0.02 points.
Featured news wins the battle by climbing 0.55 points.
Give us your opinion and how your website is evolving, if you noticed any movement that we have to be aware of. Any information we can share will help.Update of the Google Florida algorithm 2 - March 2019