One of the biggest mistakes we see in our clients is to assume that they are informed, safe and motivated to believe that the SEO positioning work for their website is complete and does not need more supervision of their project. Forgetting the later ones positioning phases of a web page. Simply by paying the website and optimizing it for search engines. The positioning strategy begins once you have your web uploaded to the network, of course, optimized for SEO.
It is easy to overlook that customers begin at different marketing points and at different levels of knowledge about positioning. Even clients with advanced positioning knowledge can have organizational challenges that create barriers to work implementation.
What does your website need?
At this point we differentiate customers what your website needs and customers that start from scratch. The first being an advantage when optimizing your website, as they will have a domain authority that we can take advantage of. By identifying where your customer is situated, a marketing curve can help you better align the communication. Recommendations to find out their location and increase the likelihood of their work being implemented through search engines on the first pages.
What positioning phases should your website have?
Look for practical maturity. This article will present a search marketing model and provide guidance on how to diagnose where your customer is in that spectrum of maturity.
We study web pages made in ux ui, wordpress or e-commerce systems with Prestashop and Woocommerce.
This is where marketing models can help you. Originally developed for the defense department, and later popularized by Six Sigma methodologies. Marketing models are designed to measure the ability of an organization to continuously improve in the long term. It helps you diagnose the company's current maturity in a given area and help you identify where to focus efforts to evolve to the next stage in the maturity curve. It is a powerful tool to see where the customer is and understand how to move forward together.
SEO positioning phases for your website
There are a number of different online marketing models that you can search in search engines. They use a different language, but most marketing models follow a pattern like this:
- Design and development of the website
- SEO optimization onpage
- SEO optimization offpage
- Content management and social networks
For the search, we can think of a 4-stage marketing model.
Firstly, there is the actual technical implementation of best search practices: Is the customer implementing an optimal and advanced SEO, just the basics, nothing at all or completely counterproductive?. It can help you to determine which kinds of projects are most appropriate to develop.
In some cases we find practices that penalize the web of our customers It takes us longer to solve the problems caused over such a long time. Once these practices were solved, we would begin with the evaluation and first stage of optimal design and development. A case study for web design of a dental clinic.
Secondly, the organizational maturity around search engine optimization as a marketing program. Has the customer been geared to the importance of organic search by distributing budget and personnel appropriately and systematically integrating content into the marketing-related search?. This can help you identify the most important institutional challenges to solve. Otherwise you can block the implementation of your work.
Web audit for SEO positioning
First, we analyze a marketing model for knowledge and search capabilities.
SEO capabilities criteria
We measure a company on several important criteria that contribute to SEO success:
- Collaboration: how relevant stakeholders are integrated and collaborated to do the best job possible. Even within the organization, and between the organization and the service providers.
- Mobile Friendly: study of Mobile friendly and optimization for mobile devices and tablets.
- Techniques: how fundamental best practices are consistently implemented and maintained.
- Content: how organic search integrates content and the digital content marketing process.
- Onpage: Web structure optimization for brand content.
- Offpage: the breadth and depth of brand optimization offsite. Including the creation of links, local listings, social profiles and other assets that do not belong to the site with the brand image.
- New technology: the adoption of new technologies that impact search, such as voice search, AMP, even structured and enriched data.
- SEO Analysis: How the data is organized. From unmanaged and measured at all, to a vision of performance. Importance of data-based search decision management. It is important to implement the necessary tools to measure data, where users come from, what type of users, etc.
Main stages for SEO
We classify each of the mentioned criteria to one of these stages:
Domain Review: Domain checking, see if you are involved in harmful or harmful SEO practices.
Strategy Review: See if there is an SEO strategy implemented, and the initial search results of our client.
SEO Tactic: See if the client may be performing some of the basic SEO positioning best practices. Check if the skills and work done comply with the minimum industry standards. The work is quite basic and may not be cohesive. The technical factors of the web structure are studied.
SEO strategy: The client is aware of the value of SEO and makes an effort to dedicate resources to implement the best SEO practices. Stay updated, as well as turn it into key initiatives. Search implementation is more cohesive and strategic. Strategic factors of keywords and competence are studied.
Practice: The implementation of an SEO strategy is an expectation for most customer marketing initiatives, it is not mandatory. New techniques are actively tested to improve your presence in the search. They use past initiatives to improve positioning.
Constancy: At this stage, customers perform content and marketing strategies as if SEO were part of their marketing DNA. There are resources and processes at their disposal, and they are informed and obliged to learn more. Your processes are reviewed and optimized continuously. Your SEO positioning program is evolving as the industry evolves. They are looking for new cutting-edge SEO opportunities to improve. In this stage, articles and content publications are made constantly. Linkbuilding strategies in reference blogs and online newspapers.
This study model of organic search capabilities for web pages. Used in our SEO positioning agency. We carry out a free SEO positioning study for your website. Request it through our contact form, leaving us the link to your website.
With your customer growth in the maturity curve, you will notice and feel a need which needs to be constantly updated. Include weekly content, manage social networks and update their content in a reactive way. The client will make SEO a major part by uploading these maturity curves on their website. It is important to periodically review the marketing model (I recommend doing it at least twice a year). Set a level and readjust the online marketing strategy. Carrying out this exercise again may remind us that we should pause and reflect on everything we have achieved since the beginning. It can also boost important parts to make further progress in the next year.