Google is constantly modifying its algorithm - just look at the updates of the Google algorithm where the last one occurred in March 2013. In fact, 40 algorithm updates were announced only in February 2013, followed by another 50 in March. And while Google speaks freely about its general objectives with these updates it is to eliminate low quality websites that do not satisfy search engines with quality content, there is still some secrecy behind how Google evaluates a website and ultimately determines the Web pages to display in search queries.
That said, there are a number of tools out there - some free and some paid - that help you look at your own site the way Google sees it. These tools are essential for your organic search strategy, as it allows you to focus on the elements of your website that Google considers important. In this post, we will walk through the 6 tools that help you analyze your website as a seller ... and a Google bot!
Before you do not forget that we have a monitoring service for your website where we optimize your website to produce the best SEO positioning in search engines for companies Naturally, this service consists of a study of keywords to position and an improvement of your website. Once this is done you tell us what words you want to position and with our tools we will make it possible, something that takes a monthly cost but not until the selected words are not among the first 10 pages of the Google search engine.
1. Tools for webmasters
Perhaps the best way to understand how Google sees your site is to ask Google. Google webmaster tools It is the main tool for newbies and easy to use with robust resources that explain the basics of Google search. In addition, it is free and works for mobile sites! For example, the Google site tools is a great starting point for anyone who needs a manual on how Google visits web pages. It explains precisely some of the basic parameters involved in Google's search algorithms. Although not always a complete tool. Check it out:
With this tool, you are able to see exactly what keywords Google is seeing when crawling your website - the list you see above is just a snapshot. If you are not seeing the expected keywords, you know to start create more quality content around the keywords you’re targeting. You can also see the number of search queries and impressions of the world in each of the keywords to receive. If you are not seeing the ranking and CTR you should wait, this tool offers excellent tips to help you improve but late - just don't expect them to reveal everyone Your secrets
Another great feature of Google Webmaster Tools is the breakdown of errors in its Diagnostics section. You can monitor your site for malware and crawl errors, both essential for the conquest of SERPs. Malware can get your site blocked, and crawling errors will stop search spiders in their web positions, literally parts of your web page invisible to search engines and it is essential to overcome all these problems on your website, do not hesitate in asking for advice and consulting our services. This site, for example, only has a web crawler error found by Google:
On the other hand, the normal Google search, that is, through the Google Explorer It allows you to see a specific URL as Google sees it, which is critical for troubleshooting bad SEO results. The information returned can help you modify the page in question for better optimization, and can even help isolate the problematic code when you believe your site has been hacked by the competition.
2. SEO Spider
Spider SEO is the best friend of a search engine. Designed specifically for SEO or positioning, this program tracks websites and takes all the URLs of your most common SEO website in an attempt to make site optimization easier. This program simplifies and accelerates a time-consuming process, especially for larger websites, which would otherwise take hours or days to evaluate manually.
So let's say you are using the advanced programs we have available to control your links or specific keyword classifications - you can simply create a csv file from the spreadsheet, make some adjustments to the correct format, and upload it to those tools. You just took a few minutes to collect large amounts of data that otherwise have taken hours or even days!
In the previous image, for example, you can see a handful of links, now in perfect condition since they all mark 200 OK, except one that marked the error and we solved it with 301 Moved Permanently. That means they are serving no purpose other than adding the aesthetic quality of the page. Adding appropriate ALT tags for each image as well as searching for errors in the code not only allows visitors to understand what an image is intended to show in the event of a loading problem, but Google can now "see" the image . You can also filter the images to see large files (more than 100 KB) and those with alt tags more than 100 characters, which are not so easily recognized by Google.
3. Check My Broken Links
A link building campaign with a broken link is a huge nuisance since Google seeing that you have links down can penalize your positioning. From our digital marketing agency, AppDesign, we take care of solving this problem thanks to tools that can help ensure the accuracy of the links - whether external or internal - of a web page, editor to make corrections before the page is published.
Think of a site like Wikipedia, for example - it should have a lot of links! Actually, through a combination of internal and external links, a simple Wikipedia message about Kiefer Sutherland has 599 links. Within seconds, Check My Links scanned all links, to find only five that were broken.
The site highlights the good links in green, and those that break in red, so it is easy to detect those that do not work or that are no longer active. Check My Links also takes you one step further with a quick key press so you can see the broken URL, making it easier to recognize the error. Being able to see the wrong URL makes it easier to repair the problem when viewing broken or broken links.
Checking the broken links is not only essential to proceed to repair them, but in view of Google is something that gives much relevance when it comes to positioning a website in your search engine.
4. SEO Pro Tools
SEOmoz Pro Tools It is designed for small and large businesses alike and can help publishers better understand their Google rankings. I warn you that it can take up to 7 days to get the full report, so this is not fast, it is also a very expensive payment tool, I think remember that about € 100 per month just for the report.
With SEOmoz, you can see on each page it occupies, as well as see how Google crawls your site. The full web crawl report takes a look at a number of components that are essential in Google search, including the URL, the title and the meta description It also examines a list of common SEO errors. The Excel report helps you quickly recognize that the missing errors or items are Google stumping.
Trace diagnostics that are added to the panel will help to visualize exactly what errors are critical. Keep track of all the changes that are made, which helps keep track of what needs to be done to help Google find your site. Critical areas can be divided into selected, smaller areas. Each of these warnings can easily be set to help Google search for URLs.
6. Web speed, clean code, sitemaps ...
We reserve other features that make our rankings the first in Google searches. For faster speed on your website, you will need web maintenance and high quality hosting.
While you will never get to look behind the Google curtain to learn everything they know about your site, by taking advantage of SEO best practices and getting the most out of tools like those mentioned here, you can increase the chances of Your website will appear in response to search queries in the top positions.
If you have any questions or want to hire our positioning services, just send us an email with your website and we will study your case carefully.