Over 80% of the world's population has a smartphone and tablets are also on the rise, all of which have all kinds of applications available at their fingertips.
Does your company have a mobile app? A booming market to reach millions of users.
The application development company App Design brings us the data of the moment. It is well demonstrated, that great crises bring new opportunities. Today we are going to talk about a booming market that does not stop growing: the mobile application development.
Currently the mobile application downloads are estimated at 340 billion by 2021. In 2020 will be an important year for app development companies, it is estimated that this industry will generate more than 180 million dollars.
Chart Reference: App Design.
The digital transformation needed by businesses
In view of the great demand for applications, there is a necessary transformation for companies, where they need to carry out a digital transformation through web design and mobile application development.
All the companies that began their transformation years ago have seen their investments rewarded with a 20% increase in the sale of their services or products.
Uncertainty regarding Covid 19, poses a growing scenario in the digital world where companies expect to meet the needs of users.
Otherwise, changing that fact can have many benefits for your company. This is how entrepreneurs can benefit from the development of an application, tailored to meet their needs:
1. An App provides value to customers
If you want to sell something to your audience, then it must deserve their attention. Entrepreneurs are based on reciprocity, the need to have an offer to meet the existing demand. Offer something of value to your customers and customers will increase loyalty to your brand.
By creating mobile applications that solve your customers' everyday problems, make them more productive or benefit them in some way, your brand image will grow, improving the user experience.
Offers, discounts, services, loyalty programs, are just some of the things of value you can offer your customers through an app. If you already have a subscription program for your customers, you can incorporate it into your new mobile application. This will give your customer immediate access through their mobile device and encourage more users to download it, giving you a wider reach for your customers. After all, everyone has a state-of-the-art mobile phone in their pocket.
2. Build a stronger brand image
Having a mobile application for your company helps strengthen your brand image. It creates brand awareness and communication and helps to legitimize your company. Many customers feel more comfortable interacting with a company if they have an established mobile presence, as it usually means they have more reputation.
Therefore, the more your users trust your brand, the more likely they are to become loyal customers. You can use your application to show users why they should trust you and what benefits they get in return.
3. Discover your customers better
As main benefits to develop your mobile application, you will be able to study a huge growing market. Offering discounts and loyalty programs within your mobile application is an excellent way to study your potential customers.
Once you've got your audience downloading your application, it becomes a great way to better connect with customers. Get their feedback on how to improve your products, services and brand. Your customer service should be a top priority for your business. That's why you should keep in mind that mobile applications have been proven to increase customer satisfaction.
4. Study and convert
Once you have worked on improving the user experience, you can carry out a specific marketing study to convert your customers into potential customers.
The best application development for you
As you can see, there are many benefits for entrepreneurs who make a digital transformation in their business with mobile application development. By working with a application developer With experience, you can quickly see the conversion of your brand, product and profits.