If you have a great idea to develop a mobile application, but you don't have the financial resources to develop it, don't worry, there are options for you. Getting investors is a common way to finance mobile app projects and in this article we will show you how to do it effectively.
Steps to get investors to develop your mobile application
1. What is a business plan and why is it important to get investors?
A business plan is a document that describes in detail the objectives, strategies, resources and financial projections of a business project. This document is crucial to get investors because it allows them to assess the feasibility and potential return on investment of the business idea.
The first task will be to break down the future potential customers, target markets to attack and the estimated costs and revenues of your application. A rough estimate will be enough to make your app's target known to your investors.
2. How can I find investors to develop a mobile application?
Here is a list of the main investors you can look for to develop your app:
2.1 External investors:
You can search for investors online through platforms such as AngelListGust or Seedrs. On our website we also have a platform to give visibility to our projects created.
2.2 Local investors:
You can also look for investors locally through networking and industry events. For example, if you are going to create a delivery app for your city, contact local merchants to present your idea and offer them to participate in the project.
2.3 Family investors:
Family and friends is one of the main supports to finance your idea, in exchange for a participation in your project, you can include friends and family in the development of your app.
What elements should be included in an investment proposal?
The first thing you need to present your idea is design a prototype of your app. We recommend submitting a design that has already been prepared by a app design company to bring your idea to life through an app prototype. You can learn more at "How to create a prototype app?".
In addition, an investment proposal should include a detailed project description, a market and competitor analysis, a business plan, a marketing strategy, a financial analysis and an exit plan.
How can I maintain a good relationship with my investors?
It is important to maintain open and transparent communication with your investors, send regular updates on the progress of the project and keep them informed about upcoming milestones and goals.
The investor will be grateful to see how the digital product is evolving and growing.
5. Marketing plan
Once the application is developed, you will need a growth strategy based on two fundamental points:
5.1 Marketing strategy
You need to design a strategy to get potential users. It is mainly done through paid ad marketing.
5.2 Application scaling
Once the app is developed, you need to have an app development team to support your application, not only to solve possible problems in the app, but also to create new features that will give you an extra in the next versions.
Getting investors to develop your mobile app can be a challenging process, but by following these steps you can increase your chances of success. Always remember to have a good understanding of the market and your competition, prepare a solid business plan and an attractive presentation, look for potential investors, prepare a solid investment proposal and keep an open communication with your investors.
Remember, getting investors for your mobile app is not easy, but with a good understanding of the market, a solid business plan, an attractive presentation and open communication with your investors, you can increase your chances of success!