We teach you the steps you need to know about how to constantly attract client customers online. It is a digital marketing method where we attract new clients and that works best for us, both for our company and the strategies we launch to our clients.
If you do not have the resources and you have all the time in the world, you can follow this strategy yourself which, over 10 years, is the one that has worked best for us attract customers online.
Steps to follow to develop your digital marketing strategy
Strategy to attract customers to your online company, reach more customers with your website on the internet.
- Attract online traffic to our website
The first point would be the key to the process, so all companies spend all their resources in the process of creating traffic to your website. If you do not have a website, this is your time, contact us to create your website professional.
- Capture leads
Learn to attract customers on a recurring basis.
- Maturation of leads
Time from the client contacts you until they buy a product or service.
- Customer Conversion
Key point to have a profitable business.
- Customer satisfaction
The most effective way to grow in user experience.
- Apply Up Selling and Cross Selling
Offer everything your client needs.
- Referral Marketing
Your client's satisfaction after the job is done matters.
1. Attract online traffic to our website
- Organic SEO positioning: It's about getting clients naturally, without paying. Attracting internet customers organically, that is, positioning our product or service is at the top of the Google search engine or any other. A process that will take a lot of time and effort, must be done by creating constant quality content on your website, linking and optimizing your website on a daily basis. Do not forget to have an optimized web design and structure, for this, we always recommend web design services from a experienced professional designer.
- Social networks: create social networks for create content and get a flow of new customers followers of your brand. To achieve this, you must put all your efforts into publishing new content every week and linking them to the main themes (Hashtag).
- Paid Ads: perform campaigns in Google Ads, Facebook or Instagram It is usually the fastest method of capturing customers. We can carry out a test and optimize our keywords according to the conversion of clients that you provide us.
2. Capture Leads
Offer a service or product to attract customers who can increase your company's database. It is done with the aim of increasing your flow of customers who will receive news, events or services through email marketing.
A client can come to your website by chance or in search of information, here the lead capture comes into play. Maybe this client doesn't need any services, but the inclusion of a Newsletter for your website You will be able to generate an end customer in the future. For them we will implement a subscription system that collects the emails of your potential future clients.
Do not forget to ask for the contact details of the users who browse your website and of course, comply with the LOPD (Organic Law on Data Protection) both in the forms and in the sending of campaigns. At our AppDesign agency, we have the necessary experience to create web pages that comply with data protection.
3. Ripening of Leads
The maturation of leads, is the process that takes place from the moment the client subscribes to your newsletter until he becomes the final client.
To carry out a good maturation process of leads, we will need to guide our user to offer a personalized service. Once cataloged, we now know if our client needs marketing services, web design, application development ... so we can offer you a tailored service.
Some interesting strategies to capture leads, you can see them on the blog of Maria Melchor.
4. Conversion of potential customers
Once we know the target of our clients, we can carry out email campaigns. Every client is different, that's why, in our web design agency, we like to study each project independently.
To offer the best possible service, our company carries out a study tailored for each user. This entails higher costs, due to the time dedicated to giving budget for web pages, but it translates into a better user experience and therefore, satisfaction of our clients.
5. Customer satisfaction
Once the service is finished, we can never say that the work is finished. The constant improvement by users is infinite.
Our web design services also include SEO positioning services, hosting servers, website maintenance, extension of functions and application development. If the client needs these services and you do not offer them, he will look for another company. Therefore, it is important to build customer loyalty, offer everything you need.
Do not leave your users abandoned. Answer your questions, provide advice and find ways to improve your experience.
6. Apply Up Selling and Cross Selling
Up Selling is a very useful sales optimization system in e-commerce. The online store shows customers similar or more profitable products for their business. In other words, we can say that the store will try to persuade customers to choose products in which it has more profit margin. What has been known throughout life as "selling what interests us."
A clear example, if we have an online photography store and our client buys a camera, the best strategy would be to offer as recommended products SSD cards, camera backpacks or camera components.
The cross selling, also known as the sales multiplier. The "sell more" concept is based on offering the buyer of an online store various "complementary" products.
7. Referral Marketing
We can think that our work ends here, error! Start a long road where you must take care of your brand, your company is everything. Every opinion and service offered will become a future in attracting new customers thanks to "word of mouth".
Never stop learning, in our web development company we are in full contact with the fourth revolution. The world changes fast and it is something that motivates us day by day to achieve the best results and help companies to grow in the new era.
Remember to put yourself in the hands of an expert, it will help you optimize your time and create the best strategy for your company.
In our company AppDesign, we are experts in web design and application development, if you need advice to start with your idea or improve your company, contact us: