We show you the steps you need to know how to attract customers customers online constantly. It is a digital marketing method where we attract new customers and that works best for us, both for our company and the strategies we launch to our customers.
If you do not have resources and you have all the time in the world, you can follow this strategy for 10 years, which has worked best for us. attract customers online.
Steps to follow to develop your digital marketing strategy
Estrategia para atraer clientes a tu empresa online, llega a más clientes con tu página web en internet.
- Attract online traffic to our website
The first point would be the key to the process, so all companies spend all their resources in the process of creating traffic to your website. If you do not have a website, this is your time, contact us to create your web page professional.
- Capture leads
Learn to attract customers on a recurring basis.
- Lead Maturation
Time from the client contacts you until you buy a product or service.
- Customer Conversion
Key point to have a profitable business.
- Customer satisfaction
The most effective way to grow in user experience.
- Apply Up Selling and Cross Selling
Offer everything your client needs.
- Reference Marketing
The satisfaction of your client once the work is finished matters.
1. Attract online traffic to our website
- SEO organic positioning: It's about getting customers naturally, without paying. To attract internet customers in an organic way, that is, to position our product or service is in the top positions of the Google search engine or any other. A process that will take a lot of time and effort, must be done by creating constant quality content on your web page, linking and optimizing your web page day by day. Do not forget to have an optimized web design and structure, for this, we always recommend web design services of a experienced professional designer.
- Social networks: create social networks to create content and get a flow of new customers followers of your brand. To achieve this, you must put all your efforts to publish new content every week and link them to the main themes (Hashtag).
- Paid Ads: perform campaigns in Google Ads, Facebook or Instagram This is usually the fastest method to attract customers. We can perform a test and optimize our keywords according to the conversion of customers you provide.
2. Capture Leads
Offer a service or product to attract customers that can increase your company's database. It is done with the end of increasing your flow of customers who will receive news, events or services through email marketing.
A client can reach your website by chance or in search of information, here comes the lead capture. This client may not need any services, but the Inclusion of a Newsletter for your website may generate an end customer in the future. For them we will implement a subscription system that collects emails from your future potential customers.
Do not forget to ask the contact details of the users who browse your website and of course, comply with the LOPD (Organic Law on Data Protection) both in the forms and in the sending of campaigns. In our AppDesign agency, we have the necessary experience to create web pages that comply with data protection.
3. Maturation of Leads
Lead maturation is the process that occurs since the client subscribes to your newsletter until it becomes an end customer.
To perform a good lead maturation process, we will need to guide our user to offer a personalized service. Once cataloged, we now know if our client needs marketing services, web design, application development ... so we can offer a customized service.
Some interesting strategies to capture leads, you can see them in the blog of Maria Melchor.
4. Conversion of potential customers
Once we know the target of our clients, we can carry out email campaigns. Each client is different, therefore, in our web design agency, we like to study each project independently.
To offer the best possible service, our company conducts a customized study for each user. This entails higher costs, for the time it takes to give web page budget, but it translates into a better user experience and therefore, customer satisfaction.
5. Customer Satisfaction
Once the service is finished, we can never say that the work is finished. The constant improvement on the part of the users is infinite.
Our web design services also include SEO positioning services, hosting servers, web page maintenance, extension of functions and application development. If the client needs these services and you do not offer them, he will look for another company. Therefore, it is important to build customer loyalty, offer everything you need.
Do not leave your users abandoned. Answer your questions, give advice and look for ways to improve your experience.
6. Apply Up Selling and Cross Selling
Up Selling is a sales optimization system very useful in e-commerce. The online store shows the customer similar or more profitable products for your business. In other words, we can say that the store will try to persuade customers to choose products that have more profit margin. What has been known throughout life as "selling what interests us."
A clear example, if we have an online photography store and our customer buys a camera, the best strategy would be to offer as recommended products SSD cards, camera backpacks or camera components.
The cross selling, also known as the sales multiplier. The concept "sells more" that is based on offering the buyer of an online store several "complementary" products.
7. Reference Marketing
We can think that our work ends here, error! Start a long road in which you must take care of your brand, your company is everything. Each opinion and service offered will become a future in attracting new customers thanks to the word of mouth.
Never stop learning, in our web development company we are in full contact with the fourth revolution. The world changes rapidly and is something that motivates us every day to achieve the best results and help companies grow in the new era.
Remember to put yourself in the hands of an expert, it will help you optimize your time and create the best strategy for your company.
In our AppDesign company, we are experts in web design and application development, if you need advice to start your idea or improve your company, contact us:How to attract customers online?