Google Florida Algorithm Update 2 - March 2019

Oliver Guirado Martínez - Updated on August 3, 2019

One of the strongest coming, the update of the Google Florida 2 algorithm in March 2019. What will change, how will it influence our websites, will my website be penalized with the new Google algorithm change?

Google Florida 2 Algorithm Update

We saw on Mr. Danny Sullivan's Twitter account confirmation that Google is updating its algorithmHe called it another broad-core upgrade, ? that's how I stayed. The technology giant keeps changing. He put on record that the kind of business that works today is not linear, but exponential. Therefore, we keep updating and improving our websites to be competitive in a rapidly changing world.

Brett Tabke from PubCon received a notice from Google that a big update was on its way. It was decided beforehand to call it the Google Florida 2 algorithm update. Google made it clear that this update is important and big, it's up to us to analyze what will happen these next weeks.

Check out the latest changes in Google's algorithm

In this same post we will be updating the content at the end of the page. The big change in Google Florida 2's algorithm came on March 13th.

How big is this Google update?

google algorithm changes florida 2

According to what I have been able to research, this update is quite important. It is still impossible to know to what extent and which websites it affects. The information I could see is that this update is one of the biggest updates in years .

Previously, when there was a major change in Google's algorithm, it usually meant the addition of something that profoundly changed the ranking of web pages. Last year's update incorporated what Google called Neural Coincidence.

Therefore, it may be reasonable to assume that something on this scale has been implemented, judging from the confidential information I have read.

What is the purpose of this core upgrade?

A wide-core update means that Google is not targeting any particular niche or signal, as was the case with the medical sector through the last Medical update. In a wide-core algorithm update, Google is not targeting anything in particular.

Some professionals in the SEO industry talk about Google, commenting that it will affect specific industries, but Google's John Mueller has consistently denied that broad-core updates focus on specific niches.

Comprehensive general updates do not target websites, niches or qualities, which is why Google has said that there is nothing to fix in general updates.

The best approach to understanding a comprehensive core update is to set aside preconceived ideas that Google is targeting niches or low page quality. Every aspect of your website needs to be analyzed.

How to respond to a general update

I have analyzed many websites that have been affected by the general kernel level updates.

A common problem I've discovered is what I think is a change in the way Google interprets a search query. This can affect how a page is ranked.

Many other factors can also affect the ranking of a web page, such as links. Links remain a very important ranking factor and we will see how this affects improving or penalizing web pages.

What is a broad core upgrade?

Extensive core updates are improvements to Google's overall algorithm in order to better understand search queries and web pages.E

These enhancements help Google match search queries to web pages and improve user satisfaction by once again improving the user experience, specifically the website design with ux ui.

It can be said that the main objective of all major general updates has been to improve the user experience.Brett Tabke called this update Florida Update 2

Why is the Google update called Florida 2?

The Google Florida Update was important in the early 2000s, so called because the algorithm change coincided with the Pubcon Florida SEO conference.

This update also coincide with that conference, so Brett Tabke, founder of Pubcon and WebmasterWorld, decided that this update will be called Google Florida Update 2 . WebmasterWorld has traditionally named Google updates.

What should we do with our website?

If you don't have an app, create one! As basic as it is, you'll thank us in the future. If you need help, contact our colleagues app developersThe trend is coming true and more and more, web pages are losing strength, while apps continue to grow. It is estimated that by 2025 we will only connect through apps.

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Sullivan offered the 12 March 2018 guidance on comprehensive general updates. That guidance was a statement made in a tweet that there is nothing we can do:

This is what that tweet said:

"There is no solution for pages that may underperform by focusing on creating great content. Over time, your content may increase relative to other pages.

In my opinion, what this may mean is that it may be about the content and/or the links to the search queries. It is a major change in Google's algorithm.

That makes it difficult to identify why a page is no longer in the top positions. But from my analysis of websites that lost rankings, those clues are there, and we will see them shortly.

Latest news on Google Florida 2 algorithm change

We will be publishing in real time, the main movements and displacements that can give us clues about what has affected the new algorithm, you can leave us your opinion as a comment, about your web or any other, sharing any information is important to update us in the right way. ✌️

  • 14 March: no changes to move web page positions...
  • March 15: Our changes have been detected in the way the search engines show the contents, next Sunday March 17 we will confirm these changes with percentages that are currently affecting it.
  • 17 March: percentage in the SERP with higher volatility.

Local Seo: low 0.02 points.
Enriched fragment: up 0.02 points.
News highlights win the battle up 0.55 points.

data provided by

Give us your opinion and how your website is evolving, if you noticed any movement we need to be aware of. Any information we can share will be helpful.

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